He went shopping for a wife in her Moments. The comment section itemized the receipts.
A woman opened her eyes to find a man grading the women in her WeChat Moments like an emperor reviewing concubines. The comment section answered with screenshots — a national archive of one specific gap: between what he has, and the terms on which he believes he is owed an answer.
What happened
In February a Douyin user opened the app and wrote down what she had just seen in her WeChat Moments:

两眼睁开就看到普信男在我朋友圈选妃,真是两眼一黑又一黑。 “I open my eyes and there’s a 普信男 in my Moments picking out concubines. My vision goes black, then black again.”
没啥条件跟人相匹配就说自己纯爱战士,我的妈呀可把你的纯爱拿远点吧。 “Nothing about him matches anyone he’s choosing from — but he calls himself a pure-love warrior. Please keep the pure love well away from me.”
Almost every phrase in that is load-bearing. “My vision goes black” is 眼前一黑 the internet’s standard blackout of despair — entry #002 in our dictionary — here doubled, for a man who managed it twice. The other three need unpacking, and the first has its own entry too. 普信男 pǔ xìn nán — “so ordinary, so confident”, a man of average everything except self-esteem: coined on a comedy stage in 2020, a standing category ever since. 选妃 xuǎn fēi — “selecting imperial concubines”, the emperor reviewing candidates; said of a man scrolling a friends list, it names the posture he is looking from. And 纯爱战士 chún ài zhàn shì — “pure-love warrior”, a badge of devoted romanticism, here self-issued.
The post drew 7,120 likes and 2,097 comments — and the comments did not argue the thesis. They submitted evidence. What follows is the archive, in the editor’s order: screenshot after screenshot of the same conversation, happening to different women, in different provinces, word for word.
What they’re saying

很久没联系的小学同学 初中学历 身高160+(没有看不起的意思) “A primary-school classmate I hadn’t heard from in years. Middle-school education, height 160-something (no disrespect intended).” — 3,436 likes, Liaoning
She attached the receipts, and they deserve full size. The opening:

我能麻烦你点事不 / 你身边有没有单身的女的呀 / 给我推一个呗 懂的都懂 “Can I bother you with something? / Any single women around you? / Push one my way. You know how it is.”
没有 / 真的假的 没有对象的一个没有我的个天呐 “No.” — “For real? Not ONE of them without a boyfriend? Good heavens.”
我身边单身的 她们喜欢高的帅的有钱学历高的 / 6 “The single ones around me like tall, handsome, rich and well-educated.” — His entire reply: “6.” — the attached chat
(6 liù — gamer slang, the number you type when you have nothing left to say.)
Then the negotiation, and the audit:

我要求就一个字儿,能那什么,互相喜欢对方就行,别的无所谓了……这要求还高啊,还有一定要结婚啊。我是奔结婚去的,主要是。 “My requirement is one word: that we, you know, like each other. Nothing else matters… Is that asking a lot? Oh — and it has to end in marriage. I’m in this for marriage, mainly.”
这就结婚了啊 车房有了吗 “Marriage, just like that? Got the car and the flat?”
你认识那几个人身边都有矿吗……那他们要求的是什么呀? “Those couples you know — do the men all own mines? …Then what DO they require?” — the attached chat
(有矿 yǒu kuàng, “the family owns a mine” — mine bosses being the archetypal big money, it’s internet shorthand for seriously rich.) The request is not a date. It is a delivery, with the terms dictated by the party supplying nothing.

我之前在朋友圈发吉赛尔照片 有男的问我要她v “I posted a photo of Gisele on my Moments — and a man asked me for her WeChat.” — 981 likes, Tianjin
That is Gisele Bündchen. The supermodel. That is the joke’s whole mechanism: any woman visible on her Moments was, to him, in inventory — including one of the most famous faces on earth.

真的……我有一次发了班里合照……女生美貌抖音60万粉的水平 普信男让我推微信…… “It’s real… I once posted a class group photo… the women in it were at the level of a Douyin account with 600,000 followers, and a 普信男 asked me to pass on their WeChat…” — 4,507 likes, Jiangsu — a receipt our dictionary entry also cites, for the arithmetic he did not stop to do
(On Chinese platforms, follower count doubles as a beauty scale: “the level of a 600,000-follower account” is a certified, checkable degree of pretty — which is exactly why she quotes the number instead of an adjective.)

我已经很委婉地说人家不想谈恋爱了,结果来一句”你怎么知道人家不想谈,万一人家看到我想谈了呢” “I had said, as gently as I could, that she doesn’t want a relationship. The reply: ‘How do you know she doesn’t? What if she takes one look at me and wants one?’” — 2,678 likes, Guangxi
Note what happened to the word no there. It was not declined — it was overruled, on the grounds that the evidence hadn’t seen him yet.

这些 我也是没招了 “These. I had no defense either.” — 4,455 likes, Guizhou
This one is the humble edition — 我觉得如果你跟我你会吃苦 “I think if you were with me, you’d suffer” — which sounds like the opposite of confidence until you notice that she never said she wanted to be with him: 我没有想过跟你 “I have never thought about being with you.” The self-doubt still assumes the candidacy.

大学的时候发了一个班级合照,旁边是我美丽的室友,普信男评论:“两分钟内我要你旁边那个女生的微信” “In university I posted a class photo, my beautiful roommate next to me. A 普信男 commented: ‘Two minutes. I want that girl’s WeChat.’” — 337 likes, Guizhou

差点没把我的闺蜜群笑炸 “This nearly detonated my group chat.” — 163 likes, Hebei
The attachment deserves full size:

这次就先放过你,不然这周真要见面的话,你看到我第一眼,绝对会爱上我。 “I’ll let you off this time. Because if we actually met this week — one look at me and you would, without question, fall in love.” — the attached chat
She is being spared. From a fate he has already ruled on.

什么时候能意识到因为自身条件不好一直谈不上不等于纯爱 “When will they realize: never landing a relationship because of your own shortcomings is not the same thing as pure love.” — 95 likes, Jiangsu

我闺蜜和她前男友,已经分手好几个月了,前几天和我闺蜜说,你不许谈恋爱,你只能是我一个人的……我的妈呀这些男的到底哪里来的自信啊 “My best friend’s ex — months after the breakup — told her the other day: you are not allowed to date. You can only be mine. …Where do these men GET the confidence?” — 44 likes, Jiangsu
The breakup, too, was apparently a verdict only he could issue. And one commenter found the correct reply to the whole genre — reciprocity:

我有点看上蔡徐坤张凌赫宋威龙王安宇侯明昊了 “You know what, I’m starting to fancy Cai Xukun, Zhang Linghe, Song Weilong, Wang Anyu and Hou Minghao.” — 220 likes, Shaanxi
Those five names are real people: five of China’s biggest male celebrities — pop idols and drama leads with tens of millions of fans each. She is running his logic in the other direction: if he can shop from a friends list, she can shop from the A-list, and her list is better.
What I see
The thread’s most-liked comment is not a story. It picks up where all the stories above end — he has asked you for your beautiful friend’s WeChat, and you have said no — and states what happens next:

而且你在继续说不给,他认为你吃醋喜欢他 “And if you keep refusing to hand it over, he decides you’re jealous — you want him for yourself.” — 7,191 likes, Zhejiang, the thread’s top comment
Read it carefully, because it explains every screenshot above. The problem was never confidence — plenty of ordinary men are liked for their confidence. The problem is that his self-assessment arrives as a verdict already in force, and every conversation becomes a demand that you countersign it. Say yes, and the verdict stands. Say no, and the verdict still stands — your refusal is re-entered into evidence as jealousy. There is no move on the board that registers as disagreement. That, not the swagger, is what the word 普信男 was built to name — and the same posture works anywhere: a man demanding introductions, demanding agreement, demanding you make way. The courtship screenshots are just where the specimens are densest.

真的 一模一样!! “I swear — word for word identical!!” — 1,809 likes, Guangxi

她一定会问 帅吗?有照片看看吗?——所以挑一张你最帅的照片吧 “She’ll definitely ask: is he good-looking? Any photos? — so pick your best photo.”
我都不拍照的——需要她有双发现美的眼睛 “I don’t take photos. — She will need a pair of eyes that can discover beauty.” — the attached chat
Even the missing photograph is her deficiency to solve. And so the comment section did what China’s comment sections do best — it stopped arguing with the man and simply filed him:

打开了一本名为普信男的书 “I have opened a book entitled 普信男.” — 6,071 likes, Chongqing
Not a name to shout at him. A genre to shelve him in — the same quiet move as the dictionary entry itself. Six thousand people pressed like, which is six thousand readers who recognized the book. They had all, regrettably, read it.

You were never asked. You were stamped.
下次热搜见 — see you at the next hot search